THE PROJECT
WarnerMedia's Entertainment Marketing interns were tasked with the project of conducting an external audit of how competitors (pointedly, other networks and TV series spanning drama, comedy, and FYC campaigns) have adapted their marketing strategy in reaction to the Covid-19 shutdown and the latest wave of Black Lives Matter activism and protests.
THE PROCESS
Eight interns (including myself) collaborated over the course of six weeks to produce a deck to be presented to WarnerMedia's Entertainment Marketing team across the networks TBS, TNT, TruTV, and HBO Max. We worked to ensure consistency across the deck while also adding our individual creative flares to the varying topics which we covered. My focus was the social media response of companies (and drama networks) within the entertainment realm to the aforementioned topics. I dove into the social media reactions of a number of companies including Netflix, Hulu, and NBC and analyzed that information compiling it into transferrable observations of action, inaction, and public reception for the marketing team.
THE PRODUCT
The product was an extensive analysis of industry competitors' reactions to significant cultural moments and movements leading to key recommendations for the company to enhance their internal marketing strategy.
CHECK OUT THE FULL PROJECT HERE!
