THE PROJECT
Northwestern University's Mayfest Productions is a student organization that puts on the nation's largest student-run music festival, Dillo Day. As many things proceed in a virtual format through the fall, the organization was tasked with conducting a digital recruitment for prospective new members. The Mayfest's executive board believed that a large part of virtual recruitment should be an enhanced user experience on the official Dillo Day website to ensure that individuals understand both who we are and what we do. This was to be led by the Co-Directors of the Promotions committee who sought out to improve the UI/UX of the previous site through a temporary portfolio to eventually be hard-coded by the organization's Tech Team.
THE PROCESS
I spearheaded the redesign along with the other Co-Director of Promotions. We also collaborated with the Co-Chairs of the organization in addition to the Director of Tech Team, a subcommittee of Promotions. Together my co-director and I drafted a document of our ideal website which I executed on Adobe Portfolio. The goal of this redesign was to display the ethos of the organization through vibrant imagery and an interactive user-driven experience. Additionally, we hoped to display the unrivaled community that many of the club's members have developed within the organization as community development remains of utmost importance in a socially distanced world. Ultimately, we sought to use our brand experience as a means of asking prospective members the important question, "We do Dillo Day. Will you?"
BEFORE
AFTER
THE PRODUCT
The product was an aesthetically pleasing, user-focused website that championed the energy and brand ethos of the organization that throws the nation's largest student-run music festival.
CHECK OUT THE FULL SITE HERE!